Nowadays, WhatsApp is used by almost everyone. This makes WhatsApp an important tool to reach out to customers, promote your products and business and get more sales.

With this feature, you can now launch WhatsApp Marketing campaigns and send messages to all your customers.

Let's see how to set up Whatsapp Broadcast on web first. If you want to set up Whatsapp Broadcast on Mobile, click here.

Whatsapp Broadcast on Web

To use this feature, go to Marketing and click on Create new campaign button.

Now select WhatsApp broadcast and click Continue.

Here, you first need to select a template message to share with your customers.

We have added message templates that you can use to make it easier for you. Select the template of your choice and click on the Edit button.

#DukaanTipsđź’ˇ

  • You can filter the message templates according to offer type or category. By default, your business category will be selected.

On clicking the Edit button you can customize the template message.

Depending upon the message template, you can choose to add discount coupons in the message and get more sales. To learn more about how to use discount coupons, click here. Click on Save & continue after editing the template.

You can name it anything but a good practice is to name it in a way that you can identify why the campaign was launched. For example, if you want to run a Holiday Sale campaign, name it the same. Also, note that 1 Broadcast is equivalent to 0.50 Paisa. Click on the Continue button.

The second step is to give the template a name and choose the customers you wish to send the message to.

Here, you can target:

  1. All Customers - Send to all customers who've purchased from your store

  2. New Customers - Send to first-time customers who've purchased from your store

  3. Returning Customers - Send to customers who've purchased from your store more than once

  4. Import Customers - Import customers' contact from your database and send WhatsApp message to them

  5. Custom customers - Manually select the customers you wish to send the message to

Click on Continue to preview the message and make payment.

The final step is to review the campaign and pay the total amount.

On the right, you will see a preview of what the message looks like on Whatsapp.
You can pay for Marketing Campaigns with Dukaan Credits or can pay as and when you use them. If you pay via Dukaan Credits, you get 25% OFF.

To know more about Dukaan Credits, click here

Click on the Pay & Broadcast button to complete the payment and launch your WhatsApp marketing campaign. If you want to see how the message will look to your customers, you can send a test message on your registered number as well. Click on the Send a test WhatsApp on my number to do that.

After you've made the payment, messages will be delivered to the customers that you selected.

After the Campaign

  • Once the campaign is launched, you can check its performance in terms of how many people viewed your store, total orders, and total sales you got from the campaign.

  • To see the performance go to the Marketing section. Click on the campaign name to see its performance. Once clicked, you can see all the relevant details of the campaign.

Below is how the WhatsApp message will look like. Also note, messages will be sent from the number +91-9513386884.

Whatsapp Broadcast on Mobile

Let's see how Whatsapp Broadcast works on Mobile. If you want to set up Whatsapp Broadcast on Web, click here.

Click on Manage on your Dukaan dashboard.

Click on Dukaan Marketing.

Now, choose Create campaign.

Choose Whatsapp as the campaign type.

Here, you first need to select a template message to share with your customers.

We have added message templates that you can use to make it easier for you. Select the template of your choice and click on the Edit message button.

#DukaanTipsđź’ˇ

  • You can filter the message templates according to offer type or category. By default, your business category will be selected.

On clicking the Edit message button you can customize the template message. Click Continue when you have set the message.

Now, you will give your WhatsApp Broadcast a Campaign Name and choose the customers you wish to target by clicking on Chose customers.

Here, you can target:

  1. All Customers - Send to all customers who've purchased from your store

  2. New Customers - Send to first-time customers who've purchased from your store

  3. Returning Customers - Send to customers who've purchased from your store more than once

  4. Import Customers - Import customers' contact from your database and send WhatsApp messages to them

Click Continue to preview your message and make payment.

The final step is to review the campaign and pay the total amount.


You can pay for Marketing Campaigns with Dukaan Credits or can pay as and when you use them. If you pay via Dukaan Credits, you get 25% OFF.

To know more about Dukaan Credits, click here

Click on the Broadcast now button to complete the payment and launch your WhatsApp marketing campaign. If you want to see how the message will look to your customers, you can send a test message on your registered number as well. Click on the Send a test WhatsApp on my number to do that.

After you've made the payment, messages will be delivered to the customers that you selected.


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